Understandably, in this digital and social media era, young millennials don't come to places to eat to just eat, but also socialize with their communities. One activity that is a compulsory ritual is to take pictures to upload on social media.
Supporting the self-service activity, a place to eat is demanded to have a unique design and decoration that is interesting so that it can be a beautiful photo background. In the language of millennial youth called the term, 'instagramable'.
To present a unique outlet display, utilizing used containers transformed into food containers, can be an option. For example, what is often used by the current martabak business.
Like food trucks, food containers also use other media as a substitute for business buildings. In addition to the relatively cheap price, the design of food containers is also considered contemporary so that it attracts the interest of the public to visit.
How much does it cost to juggle containers into a unique martabak outlet?
One of the owners of the combination martabak, Markobar, Arif Setyo Budi explained, to establish containers as a place of business, at least prospective entrepreneurs only need to spend $5000 for the cost of modifying the container.
Just to come to the company that manages container modification around Tanjung Priok, North Jakarta. Food containers that have been overhauled will be completed with air conditioning and equipment such as tables and chairs.
"The container and its interior are around $ 5000. It has AC table equipment. It has been made, ready to install, just stay paint
According to him, the container was deliberately chosen by some entrepreneurs as a solution to the high cost of building rent, especially in Jakarta.
"To locations where the rental fee is expensive. If we use a container, we only rent the location, the land. That's rent per year," he concluded.
What if the 'complete package' with the initial capital to start a business?
Arif said, prospective entrepreneurs will add a total expenditure of around Rp 50 million consisting of employee salaries to the cost of cooking utensils and other costs.
When added to the container modification fee, starting this business is estimated to require an initial cost of around $ 5000 / $ 7000
